In my work with Opening Ceremony, my team and I pushed the possibilities of the fashion presentation. For the New York-based clothing brand’s founders, Carol Lim and Humberto Leon, a fashion presentation, surprisingly, isn’t just about showing clothing.

Over many years, we collaborated with the brand to demonstrate the power of performance. It has allowed us to draw on our own diverse creative and technical expertise, as well as that of the extensive Opening Ceremony family, to foster a clever, tongue-in-cheek perspective that sees: a UN-style Pageant of the People; a fully-blown theatrical dance production; and a full-blown martial arts brawl in the middle of a Los Angeles runway show.

The result has been about providing Opening Ceremony's audiences, be it in-person or online, with indelible experiences that are unexpected, disruptive and, above all, fun.